ILHIANA ROJAS SALDANA 

Founder & Owner of BeLIVE Coaching & Consulting

"By elevating our voices and sharing our stories we connect on a deeper level. We can be inspired and enlightened to envision a future that we wouldn’t know was possible. To overcome the fear and claim the power of who we are and what we can accomplish. To see things that otherwise we wouldn’t know they could be an option.”

ILHIANA ROJAS is a seasoned Business Strategist, Executive and Career Transformation Strategy Coach & consultant, a Diversity & Inclusion Catalyst, a Hispanic Advocate, a Bestselling Author, and an International Motivational Speaker.   

​Ilhiana has over 20 years of executive experience in top Fortune 500 companies leading and coaching professionals, teams, and businesses into success. Her expertise includes leadership development, diversity & inclusion practices, high-performing teamwork, purpose-driven culture mindset, resilient & agile behaviors, and personal branding. Through her coaching strategies, programs, and workshops, Ilhiana has impacted over 1000+ professionals, fostering new skills, attitudes, and behaviors with clear action-driven blueprints resulting in positive career, business and workplace performance.

Before starting her company, Ilhiana was a highly respected global business leader with comprehensive Brand marketing and Sales expertise, and extensive global experience across a variety of industries like CPG, branded apparel & fashion, toys, collectibles, and entertainment. She has played key leadership roles in companies including P&G, Hanesbrands, and Hasbro, acquiring a strong understanding of consumers of all ages, genders, ethnic and cultural backgrounds. During this time, Ilhiana drove double-digit growth across numerous businesses and returned a business to profitability after years of net losses, and earned several recognitions and awards for her strategy and innovation.

In addition to coaching, Ilhiana is actively involved in different diversity & inclusion initiatives with a focus to empower the Hispanic population. She currently serves as Chief Development Officer for ALPFA (Association of Latino Professionals for America) Boston Chapter; Vice President of the Rhode Island Hispanic Chamber of Commerce; a Board Member of the National Wellness Institute, and Founding Venture Partner for AccelHub Venture Partners. She also serves as an advisor for the WOC Advisory Council of the Network of Executive Women (NEW), Center for Women & Enterprise (CWE), and for Social Enterprise Greenhouse (SEG) to support their D&I initiatives and programs.

Ilhiana’s has been recognized by the NewYork Journal as one of the Top 10 Inspiring Women to watch in 2021, and has been featured on NBC, FOX and CBS affiliates. In 2020 she was recognized by Amplify LatinX as a Latinx Amplifier Honoree, and by Social Enterprise Greenhouse for her Extraordinary Contributions.

​Ilhiana is a Certified Professional Coach by the ICF (International Coaching Federation), a Certified DISC+VALUES Coach by InstituteSuccess, and holds a Diversity and Inclusion Certificate from Cornell University. Ilhiana graduated with honors as a Chemical Engineer in Mexico City, and lives in Rhode Island with her husband and two kids.